Ashique AbdullahDigital Marketing and Property Consultant
Ashique Abdullah is a marketing consultant to property owners and developers, realtors and brokers, personal brands, hotels and B&Bs, startups and SMEs.
Apart from providing digital marketing services, Ashique remotely manages his clients’ portfolio of rental properties in Kuala Lumpur, Malaysia through his team of property managers and real estate agents.
As a former Superhost in Airbnb, Ashique also offers consultation to vacation rental owners/managers for improving their quality of Airbnb hosting and increasing the ranking of their listings, in order to generate for them more bookings consistently for long term.
As a marketing consultant, Ashique loves helping startups and SMEs in taking their businesses to the next level. He advises lean startup strategies to entrepreneurs for product development. With his skills and expertise in digital marketing, Ashique helps entrepreneurs with copywriting, content marketing, search engine optimization, social media marketing, online branding and advertising to grow their businesses.
Ashique Abdullah’s story:
Ashique started his career as an internet marketer in 2008. He worked as an SEO consultant to local businesses in Malaysia until 2011.
As an SEO Consultant, his portfolio of services included keyword research, SEO article writing, copywriting for websites and sales pages, ghostwriting for blogs, article marketing, on-page SEO and link building for boosting website ranking in Google SERPs.
Ashique Abdullah diversified his career into the real estate industry in 2011. He worked as an independent property consultant for OZ Property Group in Kuala Lumpur, Malaysia. OZ Property Group was a subsidiary company of KING Property Group (Australia). Ashique’s job was to bring international investors for properties sold in Malaysia, Australia and United Kingdom.
In 2012, Ashique became one of the few people in Malaysia to try out Airbnb as a host. The concept of peer-to-peer home sharing in Asia was quite new at the time. Ashique found it amazing to meet strangers (tourists and travelers) through Airbnb and host them as guests in his home in Kuala Lumpur. It helped him to pay his apartment rental and utilities, as well as spend some time socializing with people from many parts of the world. Eventually, Ashique was intrigued by the process of hospitality and planned to make a decent living out of Airbnb.
In late 2013, Ashique started offering room rental services to expats and international students in Kuala Lumpur. He partnered with Wall Street English (Malaysia) to provide accommodation to their international students, who came from Japan, South Korea, Kazakhstan, Yemen, Libya and Iraq. Ashique’s expat clients came from Spain, Finland, Poland, Ukraine, Indonesia, Philippines and India. A few tenants were also Malaysian professionals.
The room rental services were not for short-term tenants. The minimum duration of tenancy was 3 months. Most of the tenants signed up for 6-month tenancy. While successfully running this property management service as a realtor, Ashique realized that he could earn at least three times more if he were renting out the same rooms in Airbnb.
So, in 2014, Ashique launched his small-scale vacation rental business under the brand name Luxe Lodging, offering bed-and-breakfast (B&B) and extended-stay accommodation to tourists and travelers in selected modern apartments and 4-star hotel suites in the heart of Kuala Lumpur. The online bookings were mostly generated through Airbnb and Booking.com.
During 2017-2018, Ashique earned the “Superhost” title in Airbnb five (5) times in a row for his excellent performance as a vacation rental host. He also achieved Booking.com Guest Review Awards 2017 for his homestay property Luxe Homestay Titiwangsa.
Ashique closed his vacation rental business in mid-2017 and moved to his home country Bangladesh to dedicate more time to grow his family business, Ashtech Properties.
Although Ashique diversified his career into the real estate industries, his success in the promotion and sales of properties mostly came from implementing digital marketing strategies. For instance, promoting international properties through social media and online advertising campaigns, and conducting lead generation and email marketing campaigns to nurture leads were the key to his success in real estate.
Although Ashique is not hosting Airbnb guests anymore, he has interests in opening a boutique hotel and/or a large-scale hotel apartment chain in the near future. If you are interested to invest in the Tourist Accommodation business with Ashique, write to him here.
If you are considering to start your own vacation rental business, or begin hosting short-term guests in your home through Airbnb, or if you just need to improve performance of your Airbnb listings, you can hire Ashique for consultation.